Philadelphia Barrio

The Arts, Branding, and Neighborhood Transformation

Автор: Frederick F. Wherry

Език:

Корици: С твърди корици

Издател: The University of Chicago Press

Наличност: Външен склад в ограничено количество

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How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of imp...

Информация за книгата

Автор

Frederick F. Wherry

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

248

EAN

9780226894317

ISBN

0226894312

Enbook ID

04550450

Издател

The University of Chicago Press

Теглоt

431

Размери

152 x 229 x 20

Пълно описание

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, "The Philadelphia Barrio" examines one neighborhood's fight to erase the stigma of devastation. Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood. Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, "The Philadelphia Barrio" presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.

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Philadelphia Barrio

The Arts, Branding, and Neighborhood Transformation

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също