Книга Positioning the Brand Jaap van der Grinten

Positioning the Brand

An Inside-Out Approach

Език: Английски език
Корици: С меки корици
Издател: Taylor & Francis Ltd
Наличност: Външен склад
Изпращаме след 9-15 дни
72.85 142.49 лв
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other compan...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2011
страници
192
EAN
9780415665193
ISBN
0415665191
Enbook ID
04411382
Издател
Теглоt
264
Размери
153 x 208 x 11

Пълно описание

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & advertising campaigns has led to an increasing interest in strategic positioning.

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