Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

Автор: Dr Steven Struhl

Език:

Корици: С твърди корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 10-18 дни

168.84 € 330.23 лв

In an age where customer opinion and feedback can have an immediate, major effect upon the success o...

Информация за книгата

Автор

Dr Steven Struhl

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

272

EAN

9780749479374

ISBN

9780749479374

Enbook ID

10916158

Издател

Kogan Page Ltd

Теглоt

565

Размери

164 x 241 x 19

Пълно описание

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.

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Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също