Predatory Thinking

Name: Predatory Thinking
Brand: Pan Macmillan
SKU: 9781447285342
Price: 14.41 EUR
Availability: InStock

Автор: Dave Trott

Език:

Корици: С меки корици

Издател: Pan Macmillan

Наличност: Външен склад

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14.41 € 28.18 лв

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in or...

Информация за книгата

Автор

Dave Trott

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

272

EAN

9781447285342

ISBN

1447285344

Enbook ID

05078426

Издател

Pan Macmillan

Теглоt

188

Размери

138 x 197 x 21

Пълно описание

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

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