Predictive Marketing - Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Автор: Omer Artun, Dominique Levin

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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21.75 € 42.53 лв

Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Ma...

Информация за книгата

Автор

Omer Artun, Dominique Levin

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

272

EAN

9781119037361

ISBN

1119037360

Enbook ID

08877753

Издател

John Wiley & Sons Inc

Теглоt

466

Размери

158 x 239 x 25

Пълно описание

Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. * Implement predictive marketing at any size organization * Deliver a more personalized marketing experience * Automate predictive analytics with machine learning technology * Base marketing decisions on concrete data rather than unproven ideasMarketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

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Predictive Marketing - Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също