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Книга Priceless William Poundstone

Priceless

Автор: William Poundstone
Език: Английски език
Корици: С меки корици
Издател: Oneworld Publications
Наличност: Външен склад
Изпращаме след 10-18 дни
13.58 € 26.55 лв
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo...

Информация за книгата

Автор
William Poundstone
Език
Английски език
Корици
Книга - С меки корици
Издадена
2011
страници
352
EAN
9781851688296
ISBN
1851688293
Enbook ID
04372080
Издател
Oneworld Publications
Теглоt
318
Размери
185 x 193 x 27

Пълно описание

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

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