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Книга Pricing Journey Stephan Liozu

Pricing Journey

The Organizational Transformation Toward Pricing Excellence

Автор: Stephan Liozu
Език: Английски език
Корици: С твърди корици
Издател: Stanford University Press
Наличност: Външен склад
Изпращаме след 14-21 дни
55.00 € 107.57 лв
Innovations in pricing can be transformative, but to reach their potential companies must devote equ...

Информация за книгата

Автор
Stephan Liozu
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2015
страници
240
EAN
9780804788748
ISBN
080478874X
Enbook ID
09256359
Издател
Stanford University Press
Теглоt
486
Размери
237 x 160 x 18

Пълно описание

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, "The Pricing Journey" provides an integrated guide to the organizational, social, and behavioral aspects of pricing--drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

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