Книга Pricing Perspectives Dr. Florian Siems

Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Автор: Dr. Florian Siems
Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
116.06 227.00 лв
The world of pricing has been changing at a fast pace. There has been a development of new dynamic p...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
230
EAN
9780230207226
ISBN
0230207227
Enbook ID
04552116
Издател
Теглоt
428
Размери
138 x 223 x 19

Пълно описание

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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