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Книга Private Banking Michael Spreiter

Private Banking

Kundenbindung und Ertragssteigerung in der Praxis

Автор: Michael Spreiter
Език: Немски език
Корици: С меки корици
Издател: Gabler Verlag
Наличност: Външен склад
Изпращаме след 10-18 дни
75.05 € 146.78 лв
Überblick und Einblick, was verschiedene Banken und andere Finanzdienstleister unternehmen, um im We...

Информация за книгата

Автор
Michael Spreiter
Език
Немски език
Корици
Книга - С меки корици
Издадена
2005
страници
188
EAN
9783409142489
ISBN
9783409142489
Enbook ID
10886268
Издател
Gabler Verlag
Теглоt
385
Размери
170 x 244 x 16

Пълно описание

Überblick und Einblick, was verschiedene Banken und andere Finanzdienstleister unternehmen, um im Wettbewerb um die vermögenden Kunden eine wichtige Rolle zu spielen und entsprechende Erträge und Kundenbindung zu erzielen. Erfolgreiche, innovative Konzepte von internationalen Großbanken, aber auch von ertragstarken Nischen-Playern werden praxisnah vorgestellt. Optimierungspotenziale durch effektive Personalentwicklung und Customer Relationship Management werden aufgezeigt.

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