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Книга Process-based Strategic Planning Rudolf Grünig

Process-based Strategic Planning

Автор: Rudolf Grünig, Richard Kühn
Език: Английски език
Корици: С твърди корици
Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Наличност: Външен склад
Изпращаме след 10-13 дни
51.78 € 101.28 лв
A company's strategies define its future direction, specifying not only target market positions for...

Информация за книгата

Автор
Rudolf Grünig, Richard Kühn
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2010
страници
358
EAN
9783642167140
ISBN
3642167144
Enbook ID
05281272
Издател
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Теглоt
682
Размери
244 x 167 x 26

Пълно описание

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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