Книга Product Development Strategy Mina Tajvidi

Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes

Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
116.16 227.18 лв
Today's complex and turbulent business environment requires a more comprehensive view of product dev...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2015
страници
198
EAN
9781137501370
ISBN
1137501375
Enbook ID
09238085
Издател
Теглоt
386
Размери
144 x 225 x 19

Пълно описание

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

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