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Книга Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Автор: Kenneth B. Kahn
Език: Английски език
Корици: С твърди корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
137.68 € 269.28 лв
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Информация за книгата

Автор
Kenneth B. Kahn
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2000
страници
264
EAN
9780761919988
ISBN
0761919988
Enbook ID
04684154
Издател
SAGE Publications Inc
Теглоt
472
Размери
152 x 228 x 19

Пълно описание

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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