Product Recommendations in e-Commerce Retailing Applications

Name: Product Recommendations in e-Commerce Retailing Applications
Brand: Peter Lang AG
SKU: 9783631566220
Price: 74.45 EUR
Availability: InStock

Автор: Nicolas Knotzer

Език:

Корици: С меки корици

Издател: Peter Lang AG

Наличност: Външен склад

Изпращаме след 5-8 дни

74.45 € 145.61 лв

The book deals with product recommendations generated by information systems referred to as recommen...

Информация за книгата

Автор

Nicolas Knotzer

Език

Английски език

Корици

Книга - С меки корици

Издадена

2007

страници

202

EAN

9783631566220

ISBN

9783631566220

Enbook ID

10026648

Издател

Peter Lang AG

Теглоt

304

Размери

208 x 149 x 15

Пълно описание

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Product Recommendations in e-Commerce Retailing Applications

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също