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Книга Professionalizing Public Relations Kate Fitch

Professionalizing Public Relations

History, Gender and Education

Автор: Kate Fitch
Език: Английски език
Корици: С твърди корици
Издател: Palgrave Macmillan
Наличност: Външен склад
Изпращаме след 10-13 дни
59.87 € 117.10 лв
This§groundbreaking study offers new insights into public relations history with a§focus on the chan...

Информация за книгата

Автор
Kate Fitch
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2016
страници
154
EAN
9781137573087
ISBN
1137573082
Enbook ID
02974894
Издател
Palgrave Macmillan
Теглоt
3342
Размери
148 x 210 x 14

Пълно описание

This§groundbreaking study offers new insights into public relations history with a§focus on the changing relationship between women and public relations, the§institutionalization of public relations education, and the significance of§globalization in Australia in the second half of the twentieth century. Drawing§on archival and interview research, it reveals how the industry's§professionalization led to the development of an occupational identity along§national and gendered lines. It also challenges common misconceptions around§the origins of public relations and women's early contributions and careers.§Adopting a critical approach, Professionalizing§public relations avoids corporatist perspectives on the historical§development of public relations by focusing on the processes of§professionalization and their significance for gender and education, and by situating§this study in a broader global context. The findings reveal dynamic and§contested conceptualizations of public relations knowledge and expertise, and§the significance of historical processes for contemporary understandings of the§industry.§

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