Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition

Name: Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition
Brand: John Wiley & Sons Inc
SKU: 9781118693094
Price: 65.69 EUR
Availability: InStock

Автор: Sfr, Scott C. Stevenson, Scott C. Stevenson

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 9-15 дни

65.69 € 128.48 лв

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan...

Информация за книгата

Автор

Sfr, Scott C. Stevenson, Scott C. Stevenson

Език

Английски език

Корици

Книга - С меки корици

Издадена

2013

страници

EAN

9781118693094

ISBN

1118693094

Enbook ID

04952183

Издател

John Wiley & Sons Inc

Теглоt

116

Размери

215 x 277 x 4

Пълно описание

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също