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Книга Profitable Strategies in E-Retailing Tim Schulze

Profitable Strategies in E-Retailing

Key Principles for Implementing a Long-Lasting, Successful Online Retailing Business as Demonstrated by the Best Practice Example Amazon.com

Автор: Tim Schulze
Език: Английски език
Корици: С меки корици
Издател: Grin Publishing
Наличност: Външен склад
Изпращаме след 5-8 дни
39.30 € 76.87 лв
Bachelor Thesis from the year 2013 in the subject Business economics - Trade and Distribution, grade...

Информация за книгата

Автор
Tim Schulze
Език
Английски език
Корици
Книга - С меки корици
Издадена
2013
страници
72
EAN
9783656541554
ISBN
3656541558
Enbook ID
02265279
Издател
Grin Publishing
Теглоt
104
Размери
148 x 210 x 4

Пълно описание

Bachelor Thesis from the year 2013 in the subject Business economics - Trade and Distribution, grade: 1,5, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklingshausen, language: English, abstract: The CEO of the largest American book retailer Barnes & Noble, William Lynch, announced in July 2013 that he will exit the company. This news came in the wake of the publication of alarming quarterly figures in June and the subsequent public realization that the company had accumulated significant losses in its electronic business division. Other companies such as Borders and Boo.com have also tumbled over and ultimately succumbed to the challenges of electronic retailing, or e-retailing, which were the result of changing customer needs and behavior, technological developments and a changed business environment. At the same time one company overtook these companies and quickly became the dominant, global force in e-retailing. Amazon.com has proven and continues to prove that innovative business practices can ensure profits even in a cut-throat environment such as online commerce. This dissertation examines the company s most successful strategies for e-retailing and derives recommendations for creating profitable, long-lasting and all-around successful e-retailing businesses.

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