Promiscuous Customers:Invisible Brands

Name: Promiscuous Customers:Invisible Brands
Brand: John Wiley and Sons Ltd
SKU: 9781841121598
Price: 22.44 EUR
Availability: InStock

Delivering Value in Digital Markets

Автор: Michael Bayler, David Stoughton

Език:

Корици: С меки корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

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Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea...

Информация за книгата

Автор

Michael Bayler, David Stoughton

Език

Английски език

Корици

Книга - С меки корици

Издадена

2001

страници

280

EAN

9781841121598

ISBN

1841121592

Enbook ID

05094561

Издател

John Wiley and Sons Ltd

Теглоt

408

Размери

154 x 231 x 16

Пълно описание

Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Part field book, part manifesto, and part behind--the--scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e--business. It balances crisp observation with just--in--time pragmatism, on a solid foundation of value and quality management. Created by two of Britaina s most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business. Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e--business strategy consultancy.

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Promiscuous Customers:Invisible Brands

Delivering Value in Digital Markets

Информация за книгата

Пълно описание

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