Prosperity

Name: Prosperity
Brand: Oxford University Press
SKU: 9780198866824
Price: 14.51 EUR
Availability: InStock

Автор: Mayer, Colin (Peter Moores Professor of Management Studies, Peter Moores Professor of Management Studies, Said Business School, University of Oxford, UK)

Език:

Корици: С меки корици

Издател: Oxford University Press

Наличност: Външен склад

Изпращаме след 9-15 дни

14.51 € 28.38 лв

What is business for? Day one of a business course will tell you: it is to maximise shareholder prof...

Информация за книгата

Автор

Mayer, Colin (Peter Moores Professor of Management Studies, Peter Moores Professor of Management Studies, Said Business School, University of Oxford, UK)

Език

Английски език

Корици

Книга - С меки корици

Издадена

2021

страници

288

EAN

9780198866824

ISBN

0198866828

Enbook ID

33091621

Издател

Oxford University Press

Теглоt

310

Размери

214 x 135 x 32

Пълно описание

What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies. In this urgent call for reform, Prosperity challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. First Professor and former Dean of the Säid Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered prescription for corporations, their ownership, governance, finance, and regulation. Drawing together insights from business, law, economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to economic and social wellbeing of the many, not just the few. Prosperity tells us not only how to create and run successful businesses but also how policy can get us there and fix our broken system.

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