Public Affairs in Practice

Name: Public Affairs in Practice
Brand: Kogan Page Ltd
SKU: 9780749444723
Price: 38.92 EUR
Availability: InStock

A Practical Guide to Lobbying

Автор: Stuart Thomson, Steven A. John

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 14-21 дни

38.92 € 76.12 лв

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political l...

Информация за книгата

Автор

Stuart Thomson, Steven A. John

Език

Английски език

Корици

Книга - С меки корици

Издадена

2006

страници

192

EAN

9780749444723

ISBN

074944472X

Enbook ID

04675198

Издател

Kogan Page Ltd

Теглоt

312

Размери

158 x 230 x 16

Пълно описание

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and, raising the profile of an organization. Case studies and tips from industry professionals make this a practical 'how to' guide for practitioners at all levels and students. Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals. Finally, there is a discussion of future trends and developments in PA.

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Public Affairs in Practice

A Practical Guide to Lobbying

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Пълно описание

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