Public Relations Capitalism

Name: Public Relations Capitalism
Brand: Springer International Publishing AG
SKU: 9783319726366
Price: 59.16 EUR
Availability: InStock

Promotional Culture, Publics and Commercial Democracy

Автор: Anne M. Cronin

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад в ограничено количество

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59.16 € 115.71 лв

This book argues that we are witnessing the emergence of 'commercial democracy' in which public rela...

Информация за книгата

Автор

Anne M. Cronin

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2018

страници

120

EAN

9783319726366

ISBN

3319726366

Enbook ID

18629984

Издател

Springer International Publishing AG

Теглоt

485

Размери

141 x 222 x 31

Пълно описание

This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed.

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Public Relations Capitalism

Promotional Culture, Publics and Commercial Democracy

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също