Public Relations Science Management

Name: Public Relations Science Management
Brand: LAP Lambert Academic Publishing
SKU: 9783659823176
Price: 82.17 EUR
Availability: InStock

Автор: Muhammad Hussein Noure Elahi

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

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82.17 € 160.72 лв

Forward: Public relations science is a strategic conversation. As you might imagine, it is an epheme...

Информация за книгата

Автор

Muhammad Hussein Noure Elahi

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

460

EAN

9783659823176

Enbook ID

02941116

Издател

LAP Lambert Academic Publishing

Теглоt

703

Размери

150 x 220 x 29

Пълно описание

Forward: Public relations science is a strategic conversation. As you might imagine, it is an ephemeral and wide-ranging field, often misperceived, and because of the lack of message control inherent in public relations, it is difficult to master. Public relations science is even difficult to define. Is it spin or truth telling? Either way, the public relations function is prevalent and growing; the fragmentation of media and growth of multiple message sources means that public relations is on the ascent while traditional forms of mass communication (such as newspapers) are on the decline. You can find public relations in virtually every industry, government, and nonprofit organization. Its broad scope makes it impossible to understand without some attention to the taxonomy of this diverse and dynamic profession. Learning the lexicon of public relations will help you master the discipline and help your study move quicker in subsequent reading. Studying this unique book is inevitably recommended for all managers, professors, journalists, conversationalists, mass media insiders, students and organizations.

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Public Relations Science Management

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