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Книга Public Relations Shirley Harrison

Public Relations

Автор: Shirley Harrison
Език: Английски език
Корици: С меки корици
Издател: Cengage Learning EMEA
Наличност: Външен склад
Изпращаме след 10-18 дни
89.56 € 175.16 лв
This text is the ideal introduction for anyone who wants to understand how and why public relations...

Информация за книгата

Автор
Shirley Harrison
Език
Английски език
Корици
Книга - С меки корици
Издадена
2000
страници
224
EAN
9781861525475
ISBN
1861525478
Enbook ID
04306575
Издател
Cengage Learning EMEA
Теглоt
434
Размери
191 x 245 x 13

Пълно описание

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

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