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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 9780761948568
Price: 142.71 EUR
Availability: InStock

A Managerial Perspective

Автор: Danny Moss, Barbara DeSanto

Език:

Корици: С твърди корици

Издател: SAGE Publications Inc

Наличност: Външен склад

Изпращаме след 14-20 дни

142.71 € 279.12 лв

Taking a managerial perspective, this book explores public relations and its role in the wider organ...

Информация за книгата

Автор

Danny Moss, Barbara DeSanto

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

512

EAN

9780761948568

ISBN

0761948562

Enbook ID

04685382

Издател

SAGE Publications Inc

Теглоt

1050

Размери

186 x 232 x 33

Пълно описание

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.