Книга Public Relations Philip J. Kitchen

Public Relations

Principles and Practice

Автор: Philip J. Kitchen
Език: Английски език
Корици: С меки корици
Издател: Cengage Learning EMEA
Наличност: Външен склад
Изпращаме след 10-18 дни
98.45 192.54 лв
The text examines in detail the theory behind the principles and practice of public relations. The b...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
1997
страници
325
EAN
9781861520913
ISBN
1861520913
Enbook ID
05122873
Издател
Теглоt
664
Размери
243 x 190 x 23

Пълно описание

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

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