Python for Marketing Research and Analytics

Name: Python for Marketing Research and Analytics
Brand: Springer International Publishing
SKU: 9783030497194
Price: 72.29 EUR
Availability: InStock

Автор: Elea McDonnell Feit, Chris Chapman

Език:

Корици: С твърди корици

Издател: Springer International Publishing

Наличност: Външен склад

Изпращаме след 10-13 дни

72.29 € 141.39 лв

This book provides an introduction to quantitative marketing with Python. The book presents a hands-...

Информация за книгата

Автор

Elea McDonnell Feit, Chris Chapman

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2020

страници

284

EAN

9783030497194

ISBN

3030497194

Enbook ID

33369748

Издател

Springer International Publishing

Теглоt

952

Размери

215 x 285 x 21

Пълно описание

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Python for Marketing Research and Analytics

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също