Книга Quantitative Method-Breviary - SPSS Jens K. Perret

Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

Автор: Jens K. Perret
Език: Английски език
Корици: С меки корици
Издател: Books on Demand
Наличност: Външен склад
Изпращаме след 5-8 дни
5.76 11.26 лв
This breviary likewise addresses students as well as practitioners that are active in quantitative m...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
46
EAN
9783748131342
Enbook ID
20395790
Издател
Теглоt
68
Размери
148 x 210 x 3

Пълно описание

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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