Quantitative Sensory Analysis - Psychophysics, Models and Intelligent Design

Name: Quantitative Sensory Analysis - Psychophysics, Models and Intelligent Design
Brand: John Wiley & Sons Inc
SKU: 9780470673461
Price: 220.56 EUR
Availability: InStock

Автор: Harry T Lawless

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад в ограничено количество

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220.56 € 431.39 лв

Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret response...

Информация за книгата

Автор

Harry T Lawless

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

416

EAN

9780470673461

ISBN

047067346X

Enbook ID

02069389

Издател

John Wiley & Sons Inc

Теглоt

966

Размери

178 x 252 x 24

Пълно описание

Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour.§Quantitative Sensory Analysis is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data - vital for informed new product development.§Written by a globally-recognised learer in the field, this book is suitable for industrial sensory evaluation practitioners, sensory scientists, advanced undergraduate and graduate students in sensory evaluation and sensometricians.

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Quantitative Sensory Analysis - Psychophysics, Models and Intelligent Design

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