Menu
Виж статуса на поръчката
Свържете се с нас
Книга Ramping Your Brand James F. Richardson PhD

Ramping Your Brand

How to Ride the Killer CPG Growth Curve

Автор: James F. Richardson PhD
Език: Английски език
Корици: С меки корици
Издател: PGS Press
Наличност: Външен склад
Изпращаме след 10-18 дни
16.92 € 33.09 лв
Do you want exponential growth?In this book, Dr. Richardson outlines a 4-Part approach to thinking s...

Информация за книгата

Автор
James F. Richardson PhD
Език
Английски език
Корици
Книга - С меки корици
Издадена
2025
страници
262
EAN
9781733444644
ISBN
1733444645
Enbook ID
50428058
Издател
PGS Press
Теглоt
356
Размери
152 x 229 x 14

Пълно описание

Do you want exponential growth?

In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

  • Part 1. Designing to Command a Premium
    This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
  • Part 2. Managing A Small Experiment
    Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
  • Part 3. Fine Tuning the Conversion Playbook
    Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth.
  • Part 4. Accelerating to Scale
    There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Може също да ви хареса

Blockchain Technology

David Blake
12.70 € 24.84 лв

Experimental Evolution; Lectures Delivered in The

Henry De Varigny
22.44 € 43.90 лв

Клиенти, които купиха тази книга, купиха също

Le Maitre d'Armes.Tome 3

Alexandre Dumas
26.46 € 51.75 лв

Nonni, piranha e altre storie

Rocio Bonilla
16.67 € 32.60 лв