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Книга Real-time advertising Benedikt Kastl

Real-time advertising

Автор: Benedikt Kastl
Език: Английски език
Корици: С меки корици
Издател: Our Knowledge Publishing
Наличност: Външен склад
Изпращаме след 5-8 дни
36.52 € 71.43 лв
The ongoing process of digitalisation and globalisation does not stop at online advertising. Growth...

Информация за книгата

Автор
Benedikt Kastl
Език
Английски език
Корици
Книга - С меки корици
Издадена
2025
страници
52
EAN
9786208835132
ISBN
6208835135
Enbook ID
49260852
Издател
Our Knowledge Publishing
Теглоt
96
Размери
150 x 220 x 4

Пълно описание

The ongoing process of digitalisation and globalisation does not stop at online advertising. Growth and price pressure as well as fierce competition are just a few of the challenges resulting from this development, which are forcing market players to continuously improve their efficiency. One concept that has emerged from this is real-time advertising. This is intended to be a new, value-adding method of dealing with digital advertising. This paper examines all relevant aspects of online advertising in real time in a detailed and easily understandable manner. The aim is to clarify whether and in what form the method of real-time advertising can increase marketing efficiency for both providers and advertisers in order to achieve the best possible efficiency in online advertising space marketing and target group addressing for both sides.

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