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Книга Relationship Revolution Gouri Shankar Patnaik

Relationship Revolution

Автор: Gouri Shankar Patnaik
Език: Английски език
Корици: С меки корици
Издател: Notion Press Media Pvt. Ltd
Наличност: Външен склад
Изпращаме след 9-15 дни
17.86 € 34.93 лв
Relationship Management: Building Brand through Customer AdvocacyThis book offers a comprehensive an...

Информация за книгата

Автор
Gouri Shankar Patnaik
Език
Английски език
Корици
Книга - С меки корици
Издадена
2025
страници
352
EAN
9798898799823
Enbook ID
49846620
Издател
Notion Press Media Pvt. Ltd
Теглоt
472
Размери
152 x 229 x 20

Пълно описание

Relationship Management: Building Brand through Customer Advocacy

This book offers a comprehensive and impartial exploration of Customer Relationship Management (CRM), emphasizing its strategic role in brand building and business growth by positioning customers as brand ambassadors. It covers CRM concepts, benefits, technologies, and implementation strategies aligned with marketing, sales, and service goals across the customer lifecycle.

Appropriate for students, professionals, and industry leaders, the book blends academic rigor with practical relevance. While CRM technologies are discussed, the focus remains on their managerial application to enhance customer understanding and organizational success. Readers can begin from any chapter, making it accessible to varied interests and preferences.