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Книга Reputation Capital Joachim Klewes

Reputation Capital

Building and Maintaining Trust in the 21st Century

Автор: Joachim Klewes, Robert Wreschniok
Език: Английски език
Корици: С твърди корици
Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
59.17 € 115.73 лв
This volume offers unique new strategies and management rules for investing in, earning and keeping...

Информация за книгата

Автор
Joachim Klewes, Robert Wreschniok
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2009
страници
408
EAN
9783642016295
ISBN
3642016294
Enbook ID
01649725
Издател
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Теглоt
760
Размери
165 x 240 x 31

Пълно описание

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

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