Research Methods and Data Analysis for Business Decisions

Name: Research Methods and Data Analysis for Business Decisions
Brand: Springer, Berlin
SKU: 9783030844233
Price: 82.52 EUR
Availability: InStock

A Primer Using SPSS

Автор: James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

Език:

Корици: С меки корици

Издател: Springer, Berlin

Наличност: Външен склад

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82.52 € 161.40 лв

This introductory textbook presents research methods and data analysis tools in non-technical langua...

Информация за книгата

Автор

James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

Език

Английски език

Корици

Книга - С меки корици

Издадена

2022

страници

258

EAN

9783030844233

Enbook ID

41900721

Издател

Springer, Berlin

Теглоt

417

Размери

155 x 235 x 15

Пълно описание

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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Research Methods and Data Analysis for Business Decisions

A Primer Using SPSS

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също