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Книга Responsible Consumption and Sustainability Enrique Carlos Bianchi

Responsible Consumption and Sustainability

Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Автор: Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero
Език: Английски език
Корици: С меки корици
Издател: Springer Nature B.V.
Наличност: Външен склад
Изпращаме след 10-18 дни
57.99 € 113.42 лв
This book presents high-quality cases on the actions carried out by companies to minimize the social...

Информация за книгата

Автор
Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero
Език
Английски език
Корици
Книга - С меки корици
Издадена
2023
страници
320
EAN
9783031307430
ISBN
3031307437
Enbook ID
50452627
Издател
Springer Nature B.V.
Теглоt
451
Размери
156 x 234 x 17

Пълно описание

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles. 

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