Книга Retail Internationalization in Emerging Countries Karin Pennemann

Retail Internationalization in Emerging Countries

The Positioning of Global Retail Brands in China

Автор: Karin Pennemann
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 5-8 дни
52.77 103.22 лв
The increasing internationalization of retail companies can emerge in the international retail brand...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2013
страници
179
EAN
9783834944917
ISBN
3834944912
Enbook ID
01784532
Теглоt
264
Размери
149 x 210 x 11

Пълно описание

The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

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