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Книга Retail Marketing Frank Quix

Retail Marketing

Автор: Frank Quix
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
271.06 € 530.14 лв
In today''s turbulent business environment, maintaining and optimizing retail strategies are of cruc...

Информация за книгата

Автор
Frank Quix
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2016
страници
576
EAN
9781138141230
ISBN
9781138141230
Enbook ID
10057120
Издател
Taylor & Francis Ltd
Теглоt
1230
Размери
174 x 246

Пълно описание

In today''s turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

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