Книга Retail Therapy R. Jones

Retail Therapy

Making strategic relationships work

Автор: R. Jones
Език: Английски език
Корици: С меки корици
Издател: Palgrave Macmillan
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
59.16 115.71 лв
Designing a successful retail business depends on relationships with four groups of people: customer...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2003
страници
200
EAN
9781349507863
Enbook ID
12045498
Издател
Теглоt
332
Размери
155 x 235 x 11

Пълно описание

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.

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