Retail Value Chain

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Автор: Sami Finne, Hanna Sivonen

Език:

Корици: С твърди корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 10-18 дни

45.86 € 89.69 лв

The internationalization and consolidation of retailing is turning the traditional retail industry o...

Информация за книгата

Автор

Sami Finne, Hanna Sivonen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2008

страници

384

EAN

9780749454562

ISBN

0749454563

Enbook ID

04675232

Издател

Kogan Page Ltd

Теглоt

758

Размери

169 x 245 x 33

Пълно описание

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing.

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Retail Value Chain

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също