Книга Retailing Management David Walters

Retailing Management

Analysis, Planning and Control

Автор: David Walters
Език: Английски език
Корици: С меки корици
Издател: Palgrave Macmillan
Наличност: Външен склад
Изпращаме след 10-18 дни
38.37 75.05 лв
The purpose of this book is to explore the implementation issues of strategic and operational retail...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
1994
страници
345
EAN
9780333608067
ISBN
0333608062
Enbook ID
02966047
Издател
Теглоt
557
Размери
155 x 235 x 19

Пълно описание

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.

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