Книга Retailing Principles Lynda Rose Poloian

Retailing Principles

Автор: Lynda Rose Poloian
Език: Английски език
Корици: С твърди корици
Издател: Bloomsbury Publishing
Наличност: Налично при издателя, по поръчка
Изпращаме след 17-26 дни
135.57 265.15 лв
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2013
страници
592
EAN
9781563677427
ISBN
1563677423
Enbook ID
01289355
Издател
Теглоt
2368
Размери
216 x 282 x 50

Пълно описание

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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