Revenue Management Integration

Name: Revenue Management Integration
Brand: Grin Publishing
SKU: 9783656106746
Price: 43.94 EUR
Availability: InStock

The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains

Автор: Malte Rücker

Език:

Корици: С меки корици

Издател: Grin Publishing

Наличност: Външен склад

Изпращаме след 5-8 дни

43.94 € 85.95 лв

Diploma Thesis from the year 2010 in the subject Tourism, grade: 1,8, International University of Ap...

Информация за книгата

Автор

Malte Rücker

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

144

EAN

9783656106746

ISBN

3656106746

Enbook ID

01672905

Издател

Grin Publishing

Теглоt

195

Размери

148 x 210 x 9

Пълно описание

Diploma Thesis from the year 2010 in the subject Tourism, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliated to eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.

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Revenue Management Integration

The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains

Информация за книгата

Пълно описание

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