Книга Riddle Andrew J. Razeghi

Riddle

Where Ideas Come From and How to Have Better Ones

Автор: Andrew J. Razeghi
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 9-15 дни
20.97 41.01 лв
While organizations claim to value creativity, they are often at a loss when attempting to conjure u...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
256
EAN
9780787996321
ISBN
0787996327
Enbook ID
02106084
Издател
Теглоt
438
Размери
167 x 233 x 24

Пълно описание

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; howeverthe source of creative inspiration has remained a mystery.Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation

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