Riding the Black Ship

Name: Riding the Black Ship
Brand: Harvard University, Asia Center
SKU: 9780674768949
Price: 30.8 EUR
Availability: InStock

Japan and Tokyo Disneyland

Автор: Aviad E. Raz

Език:

Корици: С меки корици

Издател: Harvard University, Asia Center

Наличност: Външен склад

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In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many them...

Информация за книгата

Автор

Aviad E. Raz

Език

Английски език

Корици

Книга - С меки корици

Издадена

1999

страници

264

EAN

9780674768949

ISBN

0674768949

Enbook ID

04636476

Издател

Harvard University, Asia Center

Теглоt

384

Размери

227 x 155 x 16

Пълно описание

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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Riding the Black Ship

Japan and Tokyo Disneyland

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също