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Riding the Tiger:

Name: Riding the Tiger:
Brand: Random House, India
SKU: 9788184007534
Price: 30.48 EUR
Availability: InStock

How to Execute Business Strategy in India

Автор: Wilfried Aulbur

Език:

Корици: С меки корици

Издател: Random House, India

Наличност: 50% вероятност

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30.48 € 59.61 лв

How can one survive in a market which is volatile and uncertain ? What strategies have worked and no...

Информация за книгата

Автор

Wilfried Aulbur

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

300

EAN

9788184007534

ISBN

9788184007534

Enbook ID

15460173

Издател

Random House, India

Теглоt

700

Размери

245 x 167 x 39

Пълно описание

How can one survive in a market which is volatile and uncertain ? What strategies have worked and not worked in the past ? What does it take to be successful in India ? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and RedBus? So what does it take to Ride the Tiger ? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean ? How have successful Indian companies managed challenges in an extremely price-sensitive market ? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Banglalore and Gurgaon - the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.