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Книга Rising Tide Susan Coleman

Rising Tide

Financing Strategies for Women-Owned Firms

Автор: Susan Coleman, Alicia M. Robb
Език: Английски език
Корици: С твърди корици
Издател: Stanford University Press
Наличност: Външен склад
Изпращаме след 9-15 дни
159.43 € 311.82 лв
Women-owned firms represent an increasingly important segment of the small business sector. Accordin...

Информация за книгата

Автор
Susan Coleman, Alicia M. Robb
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2012
страници
288
EAN
9780804773058
ISBN
080477305X
Enbook ID
04718999
Издател
Stanford University Press
Теглоt
499
Размери
152 x 229 x 20

Пълно описание

Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. "A Rising Tide" presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life. Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. Click here to view the book trailer.

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