Sales and Distribution Management

Name: Sales and Distribution Management
Brand: SAGE Publications India Pvt Ltd
SKU: 9788178298481
Price: 26.74 EUR
Availability: InStock

An Indian Perspective

Автор: Pingali Venugopal

Език:

Корици: С меки корици

Издател: SAGE Publications India Pvt Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

26.74 € 52.29 лв

Though India has become a lucrative market for various companies, the unique characteristics of its...

Информация за книгата

Автор

Pingali Venugopal

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

340

EAN

9788178298481

ISBN

8178298481

Enbook ID

05048053

Издател

SAGE Publications India Pvt Ltd

Теглоt

608

Размери

184 x 239 x 19

Пълно описание

Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management: An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions keeping the channel member and the sales force in focus. It highlights the importance of behavioural transactions in completing a sale and also discusses the service orientation required for selling different products. With its unique approach, generalized frameworks, elaborate research and extensive data analysis, this book will be of immense value to sales and distribution professionals of the Indian corporate sector and marketing departments of national and multinational companies in India. It is a highly recommended reading for students and teachers in Indian business schools studying Sales Management and Distribution Management.

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Sales and Distribution Management

An Indian Perspective

Информация за книгата

Пълно описание

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