Second Generation Car-Sharing

Name: Second Generation Car-Sharing
Brand: Sudwestdeutscher Verlag Fur Hochschulschriften AG
SKU: 9783838126388
Price: 89.66 EUR
Availability: InStock

Developing a New Mobility Services Target Groups and Service Characteristics

Автор: Bodo Schwieger

Език:

Корици: С меки корици

Издател: Sudwestdeutscher Verlag Fur Hochschulschriften AG

Наличност: Външен склад

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89.66 € 175.36 лв

Dr. Bodo Schwieger describes the implementation and evaluation of an innovative service: One-Way and...

Информация за книгата

Автор

Bodo Schwieger

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

320

EAN

9783838126388

ISBN

3838126386

Enbook ID

07087666

Издател

Sudwestdeutscher Verlag Fur Hochschulschriften AG

Теглоt

472

Размери

152 x 229 x 18

Пълно описание

Dr. Bodo Schwieger describes the implementation and evaluation of an innovative service: One-Way and Open-End Car-Sharing. A field test offered gasoline vehicles in a One-Way rental scheme within an urban environment: 25 Smart vehicles were based at 8 stations and available to 4,000 car-sharing customers. This service is being analyzed for efficiency and customer reactions. In a second step, other car-sharing companies in Hamburg (Germany), Seattle (Washington), Kyoto and Tokyo (Japan) are analyzed for their approaches to improving their services. Car-sharing has recently become a highly relevant topic with the fast expansion of major providers such as car2go, DriveNow and Quicar. The author applies the methods of service engineering . This approach combines technological competence, marketing know-how and customer analysis. This book delivers densely accumulated information for anyone who is involved in introducing and developing new services, either within transportation or related branches. The book is based on the author s dissertation at the Technical University of Berlin.

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Second Generation Car-Sharing

Developing a New Mobility Services Target Groups and Service Characteristics

Информация за книгата

Пълно описание

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