Secret Sauce

Name: Secret Sauce
Brand: HARPERCOLLINS LEADERSHIP
SKU: 9781400246397
Price: 15.3 EUR
Availability: PreOrder

Автор: Harry Mills

Език:

Корици: С меки корици

Издател: HARPERCOLLINS LEADERSHIP

Наличност: Очакван нов продукт

Срокът не е известен

15.30 € 29.92 лв

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new...

Информация за книгата

Автор

Harry Mills

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

192

EAN

9781400246397

ISBN

1400246393

Enbook ID

44630867

Издател

HARPERCOLLINS LEADERSHIP

Пълно описание

This helpful resource shows you how to transform unconvincing messages into compelling copy.

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won''t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.

This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:

Clear examples of what works and what doesn''t
Fascinating insights from behavioral and neurological research
Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Secret Sauce

Информация за книгата

Пълно описание

Може също да ви хареса

Tragic Heroines in Ancient Greek Drama

The 72-Hour Shield: Realistic Preparedness for Ordinary Families

Asterix Collector Vol. 7

Learning Microsoft Power Automate: Improving Productivity for Business Processes and Workflows

Climbing Everest

Komi Can't Communicate, Vol. 14

Complex Fractures of the Limbs

50 Greatest Players in Minnesota Vikings History

Through Russian Snows: A Story of Napoleon's Retreat from Moscow

Hello, Airplane!

Japanese New Religions in the West

Modern Utopia

When the Earth Shall Melt

One Evening in Paris

Клиенти, които купиха тази книга, купиха също

Ein Motiv aus dem Kalender Emotionale Momente: Frisch vom Markt. (Puzzle)

FRANCIS CHAGRIN: RENAISSANCE SUITE (CELLO)

Jacques-Émile Ruhlmann

Джугджур-таинственный хребет

Dokumente zur Geschichte der iranischen Hunnen in Baktrien und Indien

The Gearhead's Guide to BMX Bikes