Selected Issues in Global Health Communications

Name: Selected Issues in Global Health Communications
Brand: IntechOpen
SKU: 9781789237894
Price: 99.57 EUR
Availability: InStock

Автор: Muhiuddin Haider, Heather Platter, Bridget Higginbotham

Език:

Корици: С твърди корици

Издател: IntechOpen

Наличност: Външен склад

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99.57 € 194.75 лв

This book was written to give scholars an opportunity to examine selected issues in health communica...

Информация за книгата

Автор

Muhiuddin Haider, Heather Platter, Bridget Higginbotham

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2018

страници

EAN

9781789237894

ISBN

1789237890

Enbook ID

23923882

Издател

IntechOpen

Теглоt

418

Размери

180 x 260 x 11

Пълно описание

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

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Selected Issues in Global Health Communications

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