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Книга Selling Destinations Mancini Marc Mancini

Selling Destinations

Geography for the Travel Professional

Автор: Mancini Marc Mancini
Език: Английски език
Корици: С меки корици
Издател: Marc Mancini Seminars and Consulting Inc
Наличност: Външен склад
Изпращаме след 14-21 дни
70.76 € 138.39 лв
This 5th edition of the bestselling Selling Destinations: Geography for the Travel Professional offe...

Информация за книгата

Автор
Mancini Marc Mancini
Език
Английски език
Корици
Книга - С меки корици
Издадена
2008
страници
582
EAN
9781949667080
ISBN
1949667081
Enbook ID
36594776
Издател
Marc Mancini Seminars and Consulting Inc
Теглоt
1329
Размери
216 x 279 x 30

Пълно описание

This 5th edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public.

Selling Destinations features:

  • In-depth exploration of the nations, regions and cities that travelers favor most.
  • Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations.
  • Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive.
  • Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns.
  • Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience.
  • A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.

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