Selling It

Name: Selling It
Brand: WW Norton & Co
SKU: 9780393321722
Price: 19.71 EUR
Availability: PreOrder

The Incredible Shrinking Package and Other Marvels of Modern Marketing

Автор: Leslie Ware

Език:

Корици: С меки корици

Издател: WW Norton & Co

Наличност: Очаква се допечатка

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19.71 € 38.55 лв

Just how much would you pay for those "10 free minutes" of air time? Will "slimming insoles" do more...

Информация за книгата

Автор

Leslie Ware

Език

Английски език

Корици

Книга - С меки корици

Издадена

2002

страници

196

EAN

9780393321722

ISBN

039332172X

Enbook ID

04604165

Издател

WW Norton & Co

Теглоt

580

Размери

178 x 236 x 15

Пълно описание

Just how much would you pay for those "10 free minutes" of air time? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a sweepstake? For more than 20 years, the "Selling It" column of the US journal "Consumer Reports" has been keeping tabs on come-ons like these, poking fun at and, more importantly, bringing them to the attention of millions of consumers. Collected here are the best - that is, the worst - from the past decade. Whether illustrating the lunacies of labelling, debunking mysterious medical potions or looking at the ever-more-clever ways in which packaging is designed to deceive, Leslie Ware andher fellow editors expose and inform. With historical context and tips for consumers, "Selling It" offers entertaining reading and constructive solutions, and proves that in today's marketplace, vigilance is all.

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Selling It

The Incredible Shrinking Package and Other Marvels of Modern Marketing

Информация за книгата

Пълно описание

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